NV DMAE

Is a nutritional substance found in fishes such as anchovies, sardines and salmon. It is used to combat sagging, reduces fine wrinkles and promotes a tensor effect on the skin. It is an active ingredient that improves the overall appearance of the skin with immediate (as well as long-term) lifting effect. DMAE is considered an analogue of choline, responsible for increasing the synthesis of acetylcholine in the central system and the dermis. 

With the aging process, nutritional precursors and chemical substances that tone the muscles begin to decrease. A mediator that regulates muscle contractions is acetylcholine, a neurotransmitter synthesized in the nerve endings from the choline. Thus, DMAE acts by stimulating the release of acetylcholine which, in turn, stimulates the muscles of the face, causing a tensor effect on the skin. Furthermore, DMAE has a strong anti-inflammatory, antioxidant and moisturizing action, acting expressively on skin aging.

DMAE in its free form has a characteristic unpleasant odor from amines. The encapsulation of the active ingredient allows odor reduction, enabling perfuming the formulation with the desired fragrance. NV DMAE has anti-aging action, reduces wrinkles and increases skin firmness.